The first thing that comes to mind when I think of Barbados is colour, and I’m not talking about the varied hues of our skin. Barbados is a very colourful place. The flora and fauna that create its beautiful landscapes and ecosystems make the country – quite literally – colourful. However, Barbados is also very colourful figuratively. Our festivals, our food, our music all provide a colourful experience. Having travelled and lived in other countries I can say that Barbados possesses an ‘infectious vibe’ like no other, with that truly authentic blend of experiences.
Above all else, Barbados is a warm (literally and figuratively), safe and inviting place where you instantly feel at home. You feel a sense of belonging, regardless of your place of origin, and a lot of that has to do with the Barbadian people who readily welcome everyone who is as happy to be in Barbados as they are.
It is a place where excitement and tranquillity peacefully co-exist to create a myriad of experiences for everyone who reaches its shores.
The Bajan people are the heart and soul of Barbados and makes this country unique and special. They are resilient, innovative, warm, gracious, helpful, and fiercely patriotic. They also have the ability to make any visitor feel at home in the space of an hour.
Its legacy of punching above its weight in all aspects, especially on the global stage. It would be remiss of me if I didn’t mention our stellar crisis management, which has been demonstrated most recently by the efficacy with which we have handled the spread of COVID-19. The processes implemented to manage the pandemic in Barbados have been applauded both regionally and internationally.
A diverse tourism product – there is something in Barbados for everyone, something that will satisfy the interest of every single visitor. Although our crystal waters and pristine beaches are some of the most beautiful in the world, we are definitely more than just a sun, sand and sea destination.
There are three things I recommend you do before coming to Barbados.
Come with an open mind and an open-ended ticket. Although you might be visiting Barbados for a particular purpose, you will soon find a plethora of wonders which pique your interest. As you embrace the natural call of our beautiful island to explore and experience it in its entirety, you will, undoubtedly, want to extend your trip.
William Griffith is Managing Director of WCG Consulting Ltd., a tourism marketing and development consulting company he established in 2014. Most notably throughout his long and distinguished career, Mr. Griffith was Director of Tourism for Bermuda from 2008 until 2014, and CEO of Barbados Tourism Marketing, Inc. (BTMI) from 2014 to 2019.