The Grenada Hotel and Tourism Association (GHTA) is a non-profit, non-governmental organization tasked with being the representative private sector voice of the island’s tourism sector. The main role of the Grenada Hotel and Tourism Association is to support Grenada’s tourism infrastructure by way of partnerships with all tourism related entities. The Association promotes educational opportunities for industry workers; assists with the development of cultural activities, aid in marketing, and lobbies and advocates on behalf of its members on matters affecting the industry.