The Barbados Hotel and Tourism Association is a not for profit private sector trade association and one of the largest non-governmental associations in Barbados. They exist to serve the interests of their diverse membership of over 300 tourism and non-tourism entities, both local and international.

Their primary goal is to facilitate the sustainable growth and development of the local tourism sector, to the benefit of their members, their country and the people of Barbados.

Together with their members and their global public and private sector strategic partners, they strive to ensure that Barbados achieves and maintains the status of the most desired Caribbean destination for pleasure and business.